About Us

AgMat is built on a lifetime of farming experience and a genuine passion for animal welfare.

Founder Edward Simpkin grew up in Northland, surrounded by farming from an early age. His father was a sheep and beef farmer in Dargaville, and Edward spent his early years working on the family farm. With five sons in the family, not everyone could stay on the land, so Edward and his father ventured into another enterprise – manufacturing Dicalcium Phosphate. What began as a solution for their own property soon grew into a successful business supplying fertiliser to farmers across Northland. This experience gave Edward valuable insight into farmers’ needs and built his strong foundation for supporting the agricultural community.

After selling the fertiliser business, Edward continued working closely with farmers – often at the sheds and yards – where he noticed a common problem: cows slipping on hard, abrasive surfaces and the costly lameness issues that followed. Seeing an opportunity to make a real difference, he founded AgImports, later rebranded as AgMat, to provide durable, cost-effective rubber matting solutions designed specifically for New Zealand dairy farms.

Over the past 20+ years, AgMat has grown into a trusted name nationwide. Our products have proven time and again to improve cow comfort, safety, and flow, while also reducing stress and costs for farmers. Every install is tailored to the farm’s needs, ensuring the best return on investment and lasting results.

At AgMat, we believe:

Healthy, happy cows = healthier, happier, and more profitable farmers.

From Northland to Southland, we’re proud to work alongside farmers across New Zealand, providing not just quality products, but reliable service and support every step of the way.